Rumico – Electronics & Home Appliances
A Premium Online Store for Modern Electronics & Home Appliances
Rumico partnered with Cambridge Technology to build a powerful, Arabic-first e-commerce platform offering a complete range of electronics, televisions, AC units, kitchen appliances, and smart home devices.
The goal was to create a fast, elegant, and user-friendly website that elevates the Rumico brand and makes online shopping smooth and reliable.
Project Info
- Client: Rumico
- Industry: Home Appliances
- Location: Jeddah, Saudi Arabia
- Completed: 2024
- Project Duration: 30 Days
- Designer: Haseeb
- Developer: Maslin
- Web URL: https://rumico.co/
Project Info
Get the full case study to explore how we built a premium electronics e-commerce experience for Rumico.
🧾 Project Overview
Rumico needed a full-featured, multi-category e-commerce system that could comfortably handle thousands of products across:
✔ Televisions & Audio
✔ Air Conditioners
✔ Kitchen Equipment
✔ Home Appliances
✔ Small Electronics
✔ Personal Care Devices
✔ Accessories & Spare Parts
The platform also required:
- Arabic & English support
- City-wise product visibility
- Brand filters
- Advanced search & category menus
- Promotional slider banners
- WhatsApp support
- Seamless checkout
We delivered a high-performance website that matches Rumico’s brand identity and ensures a premium online retail experience.
⚙️ Key Features
- Full Arabic RTL + English bilingual system
- Mega-menu with multi-category structure
- Smart search bar with product suggestions
- Brand filtering (Samsung, LG, TCL, etc.)
- City selector to show availability per region
- Promotional sliders & national day banners
- Product wishlist & comparison
- Product ratings, reviews & Q&A
- Secure checkout with multiple payment options
- Order tracking system
- Customer account dashboard
- Warranty, return & support info pages
- WhatsApp live chat
📈 Challenges & Solutions
1️⃣ Massive product range across many categories
Solution:
Structured mega-menu + advanced filters + optimized database.
2️⃣ Full Arabic RTL layout required
Solution:
Built the website with perfect right-to-left alignment and Arabic UI components.
3️⃣ Needed city-wise inventory visibility
Solution:
Integrated a city selector with dynamic availability logic.
4️⃣ Smooth performance for large images & banners
Solution:
CDN + image compression + lazy loading + caching.
🌍 Results & Impact
- Faster browsing and improved user retention
- Higher conversion rate due to clean layout
- Stronger brand presence in the Saudi online market
- Enhanced customer support flow with WhatsApp integration
💻 Technology Stack
WooCommerce + WordPress
Tech Stack Sentence (small & clean):
Built using WordPress and WooCommerce with a fully optimized Arabic RTL interface, delivering fast performance, secure payments, and effortless product browsing across all devices.
Technologies Used:
🎨 Design & UI Approach
Rumico’s UI design is based on a strong brand identity with blue and purple tones, paired with elegant typography and a premium layout.
Our design team focused on:
- clean product cards
- category icons
- Arabic readability
- bold promo banners
- grid-style image showcase
- soft animations for smooth shopping flow
The website looks and feels like a high-end electronics store with a modern e-commerce standard.
💬 Client Feedback
“The Rumico website is fast, modern, and beautifully designed. Cambridge Technology delivered a professional e-commerce platform that supports our full product range and customers love the experience.”
— Rumico Management
Our Working Process
Discovery
Planning
Execute
